The book is considered the greatest scientific work ever written.

VOA: special.2011.06.01

Why is it that everyone has read and endorsed this bestselling business book as one of the greatest negotiation texts ever written, yet so few actually follow it?

FORBES: Why Negotiators Still Aren't 'Getting To Yes'

The collected sayings of our greatest-ever coach is not a book, more a scrap of paper with a very large typeface.

WSJ: British Coaches Give Lousy Quotes��Alex Ferguson