Film studios carry out rigorous audience research and adjust production and marketing budgets according to the size of the group they are targeting.

电影棚严格执行观众调查，并且按他们的目标群体的多少，调整作品和市场预算。

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Strictly, Dark of the Moon is not a film. It is an expensive PR event, a big marketing machine for Hasbro. Welcome to the world of consumerist filmmaking.

严格来说，《月黑之时》并不能算是一部电影。它是一场造价高昂的公关活动，一部孩之宝公司的营销机器。欢迎来到浪费主义电影的世界。

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Sweden, on the other hand, used the controversy to its advantage, marketing the film as 'The film so funny that it was banned in Norway'.

而另一方面，瑞典将这部电影的争议性用到了极致，在对这部电影的行销过程中都冠以“这是一部如此有趣的电影，以至于在挪威都被禁演”这样帽子。

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The issue of expectations is unavoidable since the film's marketing campaign, like the early passages of the film itself, suggests a feminist fable of a young warrior going off to fight her own battles thus the iconic poster image of the heroine alone in a forest, bow and arrow at the ready.

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As long as the film earns back its marketing money, everyone will make money since there are no other investors to pay out.

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On the flip side, studios worry that once a film is released and the marketing dies down, negative comments can discourage people from buying tickets.

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