"Online providers face major challenges to get customers to pay for services they now receive for free," said Jeffrey I. Cole, director of the Center for the Digital Future.

“网络线上服务商面临的主要挑战就是：顾客不愿意对他们现在免费获得的服务付费，”数据未来研究中心的主管Jeffrey I . Cole如是说。

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Cole, director of the USC Annenberg Center for the Digital Future, in a press release.

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