在马蒂·诺伊迈尔（MartyNeumeier）2005年由Peachpit Press出版的《品牌鸿沟》（The Brand Gap）一书中，他从平面设计的角度提出了这个观点。但我们希望你能从整体设计的角度来思考它。
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THE EMPLOYER BRAND CREDIBILITY GAP 雇主品牌信任危机弥合鸿沟
And that will cause the brand gap between the top VCs and the super-angels gradually to erode.
而且那将导致顶级风投与超级天使们之间的品牌鸿沟逐渐被侵蚀。
To attract these consumers back, several manufacturers of name-brand cereals plan to narrow the price gap between their cereals and store brands to less than what it was five years ago.
为了吸引这些消费者回来，几家名牌谷物生产商计划将他们的谷物与商店品牌之间的价格差距缩小到五年前的水平。
The gap is likely to widen now that Buick is China's top car brand, says Rick Wagoner, GM's boss.
通用首席执行官里克·瓦格纳(Rick Wagoner)说，随着别克成为中国头号汽车品牌，差距很可能继续拉大。
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