The first salvo in GM's Reinvention campaign, a 60-second TV spot that hit the air on June 2, is remarkable for its unusual tone.

通用公司重建活动的第一声鸣响因为它不寻常的语调而不同凡响，这是一个60秒的电视插播广告，于6月2日播出。

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Choose the flavored cappuccino instead for a fat-free, lower-calorie, lower-sugar alternative that will hit your sweet spot just the same.

如果你点美味的卡布基诺，它既无脂肪，又含更低的卡路里和更少的糖，同样能让你的舌头甜味满满。

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He was obliged to advance with outstretched hands to avoid contact with the boughs, and discovered that to hit the exact spot from which he had started was at first entirely beyond him.

他不得不伸出手摸索着往前走，免得碰上了树枝，他发现，要准确找到他当初离开的地点是完全不可能了。

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We met at the university and found out that we all shared the passion for the Commodore 64's tunes and decided to form a band, not knowing that we hit a dry spot in the music scene playing 8-bit rock.

CNN: What can you do with a Commodore 64?

But the fact that he did so and subsequently hit from the wrong spot warranted a two-stroke penalty.

WSJ: The Mess at the Masters: Tiger Woods Penalty��John Paul Newport

While effective marketing isn't rocket science, it's quite a balancing act to hit the sweet spot that delivers today's results while building the brand for the long term.

FORBES: CMO Calculus