Mr Peña Nieto, a widower who recently married a telenovela star, is known by nine out of ten Mexicans and liked by three-quarters of them.

尼亚.涅托先生是一个老鳏夫，而他的新任妻子是一位著名的电视连续剧明星，十个墨西哥人中有九个都知道她，而其中更有四分之三的人是他妻子的粉丝。

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And now, people are beginning to see the telenovela as a tool for social change.

BBC: NEWS | Americas | How telenovelas conquered the world

Assimilating Latinos craved something more than its staple of telenovela soap operas and Mexican movies, we said.

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's (nyse: DIS - news - people ) ABC, which was adapted from a Colombian telenovela.

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