Google initially used the data collected from users to target advertising better.

谷歌最初使用从用户收集到的数据来更精准地投放广告。

youdao

They have assets other firms need, such as the infrastructure for customer support, and the means to pinpoint users or target advertising.

他们有其他公司需要的资产，比如基础设施上的客户支持，以及有办法找到用户或者投放目标广告。

youdao

He cites Netflix's movie recommendations, for example, noting that "if you target advertising based on what people need, it becomes useful."

他以Netflix的电影推荐为例，评注道：“如果是以人们的需要为目标作广告，广告就变得有用起来。”

youdao

He can see every website that's sending him visitors and then target advertising on those websites if he chooses.

FORBES: Magazine Article

In turn, a website could leverage this knowledge to customize its content and target advertising based on that query of terms.

FORBES: Search Marketing: Routing Around Google's Privacy Policy

For example, it should be able to use a person's collated data to improve security efforts but not to target advertising.

BBC: CNIL president Isabelle Falque-Pierroti