But, if all you're going to get out of the ABS-jets are some companion cubes and a raptor claw, well then, we don't think there's much hope for the technology.
Jason Keenan, an Icann spokesperson, says that the new policy won't reserve trademarks by default, but companies will be able to claw back a branded site name retroactively.
The message - that capitalism, unfettered, red in tooth and claw, is always inherently good - may be the creed, but that doesn't mean it is the easiest sell in these times of resentment against Wall Street and the establishment.