"Pepper's ghost" isn't the sort of phrase you hear very often at a show like SXSW. In amongst all the latest generation technology, there aren't too many folks discussing hundreds years old optical concepts.
Mr. MEAD: I'll probably be a ghost because I'm somebody that doesn't have a lot of time, and I can easily, you know, grab a sheet, which could even be a floral or patterned sheet, and cut some eyeholes in it.