"You don't want to fall into the cookie cutter syndrome."

VOA: standard.2010.07.22

It may be that few remember it now, but Rivera didn't throw his famous cutter when he first came to the majors, and he didn't throw it for his first couple of years as a reliever, during which he was as good as he's always been.

WSJ: Mariano Rivera's Key: Change...Oh, and Cutter

Around the same time he made the Fatburger investment, Wiederhorn persuaded the board to alter his employment contract so he could not be fired even if convicted of a felony--as long as the crime didn't directly involve Fog Cutter.

FORBES: A Juicy Tale

"It is for people who don't want a cookie-cutter layout, " she said.

WSJ: Moby Hunts Whale of Deal