"Christmas hasn't been a boom time for UK retailers, but it hasn't been complete doom and gloom either, " said Helen Dickinson, the BRC's new director general.
Now what I want people is to move to real poverty issues, about clean water, about the real problems in Africa, these were the targets we set ten years ago but they've gone on the back burner, let's bring them back and I think Christmas is about time to remind people of that isn't it?
The company now says red cans will be in the majority by Christmas and that there likely won't be any white cans on store shelves by the time February rolls around.
