During this afternoon's presentation, the company used the term "Un-carrier" to describe its new direction -- considering that Deutsche Telekom's Capital Market Days programming runs through tomorrow in Bonn, this move could turn out to be but one piece of T-Mobile's overall marketing plan for 2013.

ENGADGET: T-Mobile preparing to ditch traditional subsidies, move entirely to Value Plans in 2013

The end of the stage was in front of the T-Mobile headquarters and several of the team's riders tried to attack on the final circuit around Bonn.

BBC: Levi Leipheimer on his way to victory in the Tour of Germany