AT THIS year's SXSW festival held in March in Austin, I ran into a social-media wonk from New York and asked him how he had been enjoying it.

今年3月在奥斯汀举办的SXSW音乐节上，我偶遇一个学社交媒体的书虫，他从纽约来。

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At last year's South by Southwest festival in Austin, Texas, known as SXSW, he entranced a huge crowd from the cowboy state.

去年在以牛仔闻名的德克萨斯州举办的奥斯汀sxsw音乐节上，他被成千上万的歌迷簇拥着进入场馆。

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On the second night of this year's SXSW music festival a man from the Hague, promoting a handful of Dutch bands, vowed that by 2018 his city would be the cultural capital of Europe.

在今年SXSW音乐节第二个夜晚一个宣传一些荷兰乐队的海牙人发誓要到2018年时让他的城市成为欧洲文化之都。

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The invitation to participate in NPR's early-evening meet-and-greet at this year's SXSW music festival came too late for me to find a reasonably priced non-stop flight into Austin.

NPR: Layover Loot: A Stop In Dallas For Local Gems

This past weekend the South By Southwest (SXSW) festival came to a close, capping off almost two weeks of presentations, music, film, comedy and exhibits for the tens of thousands of people attending, not to mention the hundreds of small and large companies participating.

FORBES: Why I Won't Be At SXSW Next Year

Mike Yavonditte is quick to dismiss chatter about his 5-month old company Hashable, a mobile networking site, becoming the darling or breakout company of the 2011 South by Southwest Festival (SXSW) in Austin, the so-called spring break for geeks.

FORBES: Hashable: South by Southwest's 2011 Breakout Company?