Sure, surfers and groups such as the Surfrider Foundation fight ocean pollution, and companies like Patagonia have long been leaders in sustainability.

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The developers of the Carlsbad Desalination Project, meanwhile, also just won a critical court case filed by an environmental organization, called Surfrider Foundation.

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Mr. JOE GEEVER (Spokesman, Surfrider Foundation): We're concerned about, you know, one that the desal may extend the life of these once-through cooling systems or, in the short term, exacerbate how much marine life mortality is going on right now.

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