Where the SP gathers most support is for consistency of views, says Maurice de Hond, a pollster who has long predicted that it will be the largest party.
Nothing illustrates this shift more than an unprecedented surge in support for the Socialists (SP) - a party which has always been to the left of the more mainstream Labour.
Another entrepreneur who made the pilgrimage for the first time since 1996, before the Asia crisis to show his support of the president was fellow billionaire SP Lohia.