Lesson: The sheer rip-roaring speeds of tomorrow's superchips will knife through the densest software algorithms (which fairly describes all artificial intelligence problems).

FORBES: The Smartest Of Them All

But the real hacking is done by Superchips and dozens of other outfits that produce off-the-shelf modules that alter an engine's computer code.

FORBES: How to Hack Your Car

"It's the guy who wants a little extra power to pull things through the mud, " says Richard Rollins , head of sales at Superchips , a Sanford, Fla.

FORBES: How to Hack Your Car