Federal Express opted out of the Super Bowl, for example, arguing that it would be insensitive to run a glittering AD.

比如联邦快递就退出了超级杯赛广告席位的购买，声称打闪烁广告是不明智的。

youdao

Financial service companies, which curtailed spending in a big way last year, are jumping back into advertising, led by American Express, E-Trade it advertised during the Super Bowl earlier this year and J.

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But the company is in the experience business, not the scalping business, so its packages include lots of extras: express security entrances (getting into the Super Bowl can make the airport look easy), preferred on-site parking or private shuttles from hotels, and amazing in-stadium hospitality venues.

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