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Though the Petersiks in the past have made revenue through paid writing jobs and private design consulting, the majority of their income now comes from advertising on the site - either through automatically generated Google ads, or through direct site sponsors, which often include design and home supply companies such as the Tile Shop.
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Just as crucial, he says, are elements such as increasing video access from mobile devices and targeting users with ads based on demographic details that they reveal through social networking or other personalized mediums.
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Individuals or companies claim to own patents to ubiquitous features of the Internet-enabled economy such as using a virtual shopping cart online, updating smartphone apps, scrolling through pages, or serving ads in an online video.
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