As reform and opening up the first one going out of the national enterprises, Haier brand strategy has gone through the stages of diversification strategy stage, the internationalization strategy phase, successfully achieved from the "Haier's internationalization" to the "internationalization of Haier" changes formed by the Asia Haier, Haier United States, Europe, Haier, Haier Middle East, the composition of overseas marketing network system, and Haier's internationalization has entered a virtuous cycle.
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