Raised by a family of successfulfarming entrepreneurs, Jose understands by way of practical experience how growing a business to scale has the power to transform families and communities.
If successful, the firm believes this type of system could form part of a new approach to sustainable farming, making use of urban greenbelts while helping to reduce the carbon footprint associated with food production -- which accounts for up to 30% of total emissions worldwide, according to a 2008 Greenpeace report.