As Vice President of Branding for Highgate Hotels, Susan Jaques oversees brandstrategy for a group of over 40 properties including the Paramount Hotel in New York City and the Parc 55 Hotel in San Francisco and takes on design projects in her role too everything from overhauling hotel lobbies to re-doing specialty suites.
If we can agree that great strategy is the foundation of every great brand, then the art of asking the right question is at the core of every great strategy.