... 战略业务单位层面(strategic business unit level) 战略营销过程(strategic marketing process) 战略(strategy) ...
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Hotel marketing implementation, refer to the hotel to achieve strategic objectives and is committed to the process of marketing strategies and plans into concrete marketing measures.
酒店市场营销实施,是指酒店为实现战略目标而致力于将营销战略和计划变为具体的营销措施的过程。
Core competencies are a variety of capacity, and the operation is a dynamic process. The strategic assets are incarnated in the management, organization, marketing, technology and other areas.
非营利组织核心能力是多种能力的集合体,它的运行是一个动态的过程,最终体现为组织的战略性资产,表现在管理、组织、营销、技术等各个方面。
Finally this paper has presented a marketing strategic planning process and implementation measures.
最后,本文又给出了营销战略的制定流程和执行控制办法。
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