This article has analyzed the marketing status of credit card industry by employing the theories as management, marketing, brand management, strategic management and bank credit, etc.

本文运用了管理学、营销学、品牌管理、战略管理、质量管理、银行信贷等理论对信用卡的市场营销情况进行了分析。

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Since brand extension strategy is the total scheme that guides the whole of brand extension activities, we should go on strategic management for brand extension.

品牌延伸战略是指导企业品牌延伸活动的总的谋略，因此我们有必要对其进行战略管理。

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Chapter 4 analyzes golden swallow company's operation environment and the present condition of brand management, establish the foundation for company's brand strategic programming.

第四章详细分析了金燕子的经营环境和品牌管理现状，为公司品牌战略规划奠定了基础。

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Rahim Kanani: In the Stanford Social Innovation Review feature article on your research, you discuss how brand management is not simply about fundraising and consistent colors, but that strategic branding can ultimately drive broad, long-term social goals, while strengthening internal identity, cohesion, and capacity.

FORBES: Branding for Nonprofits: New Research, New Insights

Renault F1 team president Bernard Rey revealed they had decided to maintain a strategic commitment to the sport with the help of Genii Capital, a Luxemburg based firm specialized in new technologies, brand management and motorsport.

CNN: Renault continue in Formula One