Mr. Lafley's storied P&G career began in 1977 when he started there as a brand assistant for Joy dishwashing liquid.

雷富礼在宝洁的传奇职业生涯始于1977年，当时他是“Joy”厨房洗涤剂的品牌助理。

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Another storied brand, Sears, narrowed its losses for the fourth quarter on stronger sales and shares rose 2 percent.

NPR: US Futures Give Up Gains After Growth Data Release

In each instance, a storied brand Carnival, Boeing, Tesco, Barclays took a significant hit to its reputation.

FORBES: How Did Carnival, Boeing, Barclays, and Tesco Squander Our Trust? How Do They Win It Back?

They acknowledge that introducing something new into the lineup of a storied brand often ruffles the feathers of long-time acolytes. (Consumers, after all, abhor change.) But new vehicles are essential to propelling the company forward, they say, and, if done right, ultimately serve only to strengthen brand identity.

FORBES: Ducati Up 43 Percent As North America Becomes Its Top Market