Stern Stewart has protected its turf in part by tinkering with definitions of profit, in ways that are by turns sensible and dubious.

斯特恩·斯图尔特保护其草坪在部分修补的定义，利润，在方式是轮流明智的和可疑的。

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It is in this context the Stern Stewart made EVA.

正是在这样的背景下思腾斯特公司提出了EVA。

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"When companies get on the treadmill beating the drum for more earnings growth, it's very tempting to invest too much capital in unrewarding, mature or risky businesses, " says Bennett Stewart , senior partner at the Stern Stewart consulting firm.

FORBES: Whats the Hurry?

All too often, the board words the performance criteria in "babel-speak, " says John Kapitan, senior vice president at Stern Stewart, a shareholder-value consultancy in New York.

FORBES: I'll pay yours if you'll pay mine

But Stern Stewart's methodology, which takes into account those who bought during the period as well as those who held throughout, produces a startlingly different result.

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