Art design symbol is a medium to spread the art design information, and it is a direct carrier to embody the design culture effectively.
艺术设计符号是艺术设计信息传播的媒介，是设计文化有效展现的直接载体。
It was proposed that advertisement context is the key factor to make advertising information understood and spread effectively through introducing context to plane advertisement design.
将语境理论引入平面广告设计领域，指出要实现平面广告设计信息的有效传达，被理解的广告语境是一个关键因素。
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