Special hospitals are skilled-labor-intensive, provide only curative services, rarely continue to be properly run once outside support is withdrawn, and are inappropriate for long-term needs.
特立医院要求大量技术熟练的医疗工作者, 只能提供治疗服务,当外部支援撤出后很少能够继续正常运行,也不适应长期需求。
This article explores special hospitals how to create and compete their own brand from hospital market condition, brand strategy and how to deal with the relationship between hospital and patient.
本文从医院的市场定位和品牌战略、客户关系管理等方面探讨如何打造专科医院的品牌竞争力。
In the competition of medical market, the special hospitals should highlight their own characteristic services, and strengthen their competitive power with good medical ethics and medical quality.
专科医院在医疗市场的竞争中应突出自己的特色服务,以良好的医德、医风和医疗质量提高自己的竞争力。
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