Some media firms have responded by selling fewer ads through middlemen, in real time or otherwise.
一些媒体公司通过不卖给中间商实时竞价或其他部分广告来做出应答。
Some media firms, notably news Corporation, have concluded that online ads will never bring in enough money to support a newspaper.
一些传媒公司——特别是新闻集团——得出结论:网络广告永远不能赚取足够的钱来支持一份报纸。
YouTube has struck deals with some media firms, including NBC and CBS, to allow their material to appear on its site, and had been trying to thrash out a similar agreement with Viacom.
YouTube业已同包括NBC和CBS在内的几家传媒达成协议,允许在网站上播放相关的视频内容,而且试图与维亚康姆订立类似的协定。
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