He started Softbank in 1981 as a publisher of software and media.

他于1981年创立软银，作为软件和媒体的发行商。

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We also discuss the realization of GPS navigation software and media player software.

并对GPS导航软件及媒体播放软件的实现进行了探讨。

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Jobs predicted, accurately, that soon software and media would be delivered over the Internet, rather than on discs.

乔布斯准确地预测，软件和媒体很快会通过互联网交付，而不是光盘。

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The largest utility, Tokyo Electric Power Company (Tepco), recently joined forces with Microsoft and Softbank, a Japanese software and media conglomerate, to offer unmetered Internet access.

ECONOMIST: Japanese Telecoms

"The iPad has fundamentally changed consumer expectations of software and media consumption so it's no surprise that our users were clamoring for a native app, " said Dropcam CEO and Co-Founder Greg Duffy.

ENGADGET: Dropcam's iOS app goes big, now optimized for iPad

This will especially be true because of the rise of location based software and social media networks such as Google Maps, foursquare and Facebook Places.

FORBES: Are You Listening To The Future of Advertising?