"The rock is behaving well and it looks pretty soft, so that's encouraging, " he told BBC News.

BBC: Curiosity Mars rover hammers into rock

Coca-Cola ( KO - news - people )'s success results from soft-drink recipes unknown to its competitors, the success of investors is almost by definition a function of their individual analysis, which, if superior to that of competitors, allows them to outperform.

FORBES: Political Economy

But last week's news brought me back to reality, drawing away the soft blanket of Apple amnesia that was covering me.

FORBES: Apple R.I.P.