Moreover, Amazon through its consumer reviews is already a stealth player in social media.

FORBES: Apple Should Dig Into The Couch Cushions And Buy Twitter

Because this engagement required stealth, we focused on the social attack vectors and Social Reconnaissance.

FORBES: Inside The Brains Of A Professional Bank Hacking Team

The good news is that social media has arrived to give us a stealth mode that can be used to deflect calls to your community of users or, when appropriate, enable you to intercept service issues and fix them quickly.

FORBES: Gen Y Secret Is Invisible!