Facebook became a viable competitor to Google not by improving search (in fact, Facebook search is awful), but by changing the Web paradigm to include social.

Facebook之所以能成为Google的对手，不是靠增加搜索功能(事实上，Facebook的搜索功能很糟糕。)，而是靠改变Web的运作范式使其拥有社交功能。

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Public goods dilemma which means that whether individuals makes their contributions to public goods, is a paradigm in the study of social dilemma.

公共物品困境是社会困境研究中的一个范式，它是指个体是否对公共物品的提供做出个人贡献的困境。

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After the paradigm theory of Kuhn was introduced to the fields of social science, it had been widely applied, especially in the public administration field.

库恩的范式理论被引入社会科学领域之后便被学界广泛应用，在公共行政学领域尤是如此。

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"Climate change challenges us all to find a new development paradigm that balances economic growth and long-term prosperity with social progress and ecological sustainability.

VOA: standard.2009.09.01

Will social entrepreneurship drive a paradigm shift in the hiring procedures of corporate America?

FORBES: Is Social Entrepreneurship Transforming Millennial Talent Acquisition?

Enter Enterprise 2.0, a new management paradigm based on enterprise social networking.

FORBES: Enterprise 2.0: Why All Business Software Must Go Social

Incentive backed challenges attract "maverick thinkers who challenge normal assumptions" and make heroes of the teams who compete in these paradigm-changing efforts to solve significant social problems like building the ultimate fuel-efficient car or developing a lunar landing vehicle.

WHITEHOUSE: Live from the White House Summit on Promoting Innovation through Prizes, Challenges and Open Grantmaking | The White House