Recognition of the potency of social media leads immediately to questions of how to collect information using such sources.

既然意识到了社交媒体的力量，接下来便会马上提出疑问：如何运用这种来源搜集情报呢？

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But if you look at what drives traffic to your site, then you'll understand that social media is where we're keeping our leads.

但是你看看网站的流量来源，你就知道社交媒体的重要性了。

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He also leads by example, he says, explaining to each new hire that he works hard while at the office, which means not wasting time on social media or surfing the Web.

他说，他自己也以身作则，他会向每个新员工解释他会在办公室专心努力工作，而不是把时间浪费在社交媒体和上网上。

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Last year, I presided over a Social Media Week panel featuring the social media leads from Reuters, NBC, Bloomberg, CNN and The New York Times.

FORBES: Protected Tweets

Twitter is the strongest social media channel for generating business-to-business (B2B) leads, outperforming Facebook and LinkedIn 9-to-1 with 82 percent of social media leads coming from Twitter.

FORBES: Twitter Generates Leads 9-To-1 Times More Than Facebook And LinkedIn

Socialware has launched a product called Voice to monitor the returns from social media by measuring leads and client retention.

FORBES: Financial Advisors Turn to Tech for Compliant Social Media Activity