The media must know clearly its own moral principles in all social relations, the action and relations of the media should comply with the principles of justice, truth, benevolence and freedom.

在所有利益关系中，媒体的一切关系与行为应符合正义原则、真实原则、仁爱原则和自由原则。

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Confronting the background of this sort, advertisers, marketing and mass media are throwing themselves into the action: creating a social scene to encourage, instigate and seduce the consumers.

在这种背景下，从商家到市场营销，再到大众传媒，都在创造一种鼓励、煽动和诱使消费者去扩大消费的社会情景。

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Customer churn and next best action In customer churn analysis multiple streams of data such as transactions, customer profiles, and social media data are sourced and stored on a big data platform.

在客户流失分析中，例如交易、客户档案、社交媒体等混合数据被储存在大数据平台。

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Through a cocktail of video, social media, and concrete action steps, millions of people can be brought together as one to express outrage and demand that their governments act.

FORBES: Invisible Children's Real Achievement: There May Never Be Another Rwanda.

And by leveraging their merits seeding an idea in blogs and traditional media, driving participants to a social media platform for action and viral distribution, and then leveraging the power of search the aggregate far exceeds the sum of each of the parts and the result is exponential media coverage, awareness and overall word-of-mouth.

FORBES: CMOs Must Ask Whether Campaigns Triangulate

Technological innovations help spread the word and catalyze action using social media platforms.

FORBES: Harnessing the Media to Fuel a Movement for Girls