The answers to those questions lie in explorations of Iran's social, religious and political customs and serve to deepen the emotions that run through this film.
Set goals for their explorations and experiments, get them hooked into the social fabric of the enterprise so that when anyone finds something cool and useful they immediately think to discuss it with the Corporate Geeks.
So it comes as little surprise that, after explorations into pre-Castro Cuba with the brilliant Buena Vista Social Club and Mambo Sinuendo, Cooder has shifted his focus once again.