Table 7 is the recordof Stan Perlmeter. Stan was a liberal arts major at the Universityof Michigan who was a partnerin the advertising agency of Bozell & Jacobs. Wehappened to be in the same building in Omaha. In 1965 he figuredout I had a better business than he did, so he left advertising.Again, it took five minutes for Stan to embrace the valueapproach.
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