While Smartisan OS may sound like just another launcher so far, the amount of care gone into the fine detail in other areas should justify its "OS" moniker.

ENGADGET: Smartisan OS unveiled in China, takes a fresh approach to Android UI design

But going back to the subject of bloatware, Smartisan OS will be bundled with just a few apps that Luo considers to be the cream of the crop in the Chinese market: Momo (a local "flirting" app), WeChat (IM app, but still in discussion), Sina Weibo, Youku (video platform) and Sogu input (customized by Smartisan).

ENGADGET: Smartisan OS unveiled in China, takes a fresh approach to Android UI design