刚刚辞去联合利华公司CMO一职的西蒙·克利夫特（Simon Clift）表示：“我认为，最好的营销官当然要擅长业务，但也应该重视、珍爱并保护‘怪人’，即团队中那些想法怪诞的品牌负责人。
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"We tended to exaggerate complexity," says Simon Clift, the chief marketing officer.
“我们总是倾向于强调复杂性”，首席销售官Simon Clift说。
Simon Clift, chief marketing officer of Unilever, the consumer products conglomerate, said that on average, the company was paying about 5 percent less for AD space and time than it did last year.
消费品集团联合利华的首席营销官Simon Clift表示，平均来说，目前该公司在广告版面和时段上所支付的价格比去年要低约5%。
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