Simon Harrop, chief executive of BRAND sense agency, reckons the power of scents comes from their close association with emotion and memory.

品牌感觉代理首席执行官西蒙•哈罗珀断言气味的威力来自于他们与情绪和记忆紧密相连。

youdao

But the wafting bread aroma shows smell can usefully be stimulated too, says Simon Harrop, chief executive of BRAND sense agency, a British specialist in multi-sensory marketing.

不过，烘烤面包带来的芳香气味通常也会产生刺激，一家英国专业从事多感官销售的公司——BRAND感官代理首席执行官Simon Harrop表示。

youdao

The keys to brand success are self-definition, transparency, authenticity and accountability. --Simon Mainwaring.

品牌成功的关键是定位、透明、真实和负责。西蒙；曼华林。

youdao

The council has taken recommendations from Simon Anholt, an international consultant on brand value and advisor who coined the phrase "nation brand".

VOA: standard.2009.11.05

This bodywear line will be the first step towards making David Beckham a full blown fashion brand according to his business partner Simon Fuller.

FORBES: David Beckham Partners With H&M For Underwear Line

But Simon Anholt says none of that matters when it comes to brand recognition.

NPR: Consultants Develop Notion of Branding Nations

"It's simply a very nice piece of short-term brand alignment that will be mutually beneficial to both parties, " sports business expert Simon Chadwick told CNN.

CNN: David Beckham to donate PSG wages to children's charity