But the software touted at this conference by both Sage and its partners is the same boring, un-sexy stuff.

FORBES: Notes From The Sage Conference

Because businesses need to do boring and un-sexy stuff to stay in business: print invoices, create orders, cut checks, pay people, track time.

FORBES: Notes From The Sage Conference

And although physical space is less of an issue than in print, how much capacity will be left for actual content, how much attention capital will readers be asked to spend on the sexy stuff, and how will the balance be struck?

FORBES: Making magazines move