As I often tell women, sex sells in the short-term, but not for the long haul.
FORBES: Sex Sells But It Won't Buy Career Success
Sex sells, and it has since the dawn of time.
FORBES: Neuromarketing: Tapping Into the 'Pleasure Center' of Consumers
But the mantra that sex sells may not be accurate.
BBC: The battle against 'sexist' sci-fi and fantasy book covers
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