Shallow reading; Reader colony; Demand features; Service countermeasures.
浅阅读；读者群体；需求特征；服务对策。
Whatever the countermeasures you choose to increase the ROIs, it is important to integrate the countermeasures in all phases of a Web service development life cycle.
无论选择何种对策来增加roi，都务必将对策与Web服务开发生命周期的所有阶段集成。
The article discuses the problems on digital reference service in the academic libraries, and presents corresponding Suggestions and countermeasures.
本文详细地论述了高校图书馆开展数字参考咨询服务存在的主要问题，并提出了相应的建议与对策。
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