"Segmentation", an advertising trend during the past two decades tied to fragmentation in the media, represents only a cosmetic change, thinks Mr Tobaccowala.

托巴科瓦拉先生(Rishad To baccowala)认为过去二十年的依靠媒体分割的广告发展趋势“细分”，只是一种表征变化。

youdao

Later research showed that the segmentation did not improve fragmentation.

后来的研究表明，分割并没有改善碎片。

youdao