Says Berns: "Did Sokol receive positive feedback in the meeting that Lubrizol might be interested in being acquired?"

伯恩斯说：“在那次会面中，索科尔收到了路博润可能有兴趣被收购的积极反馈？

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The better showing by the more costly pill shows that "how you set up people's expectation is crucial" to treatment effect, says Gregory Berns, a neuroscientist at Emory University School of Medicine.

Emory大学医学院的神经学家Gregory Berns说，花费高的药物效果好表明了对于疗效来说“如何设置人们的期望值是非常关键的”。

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Textile curator Suzanne Thomassen-Krauss says Berns helped them find a new backing for the flag, one that won't distort its true colors.

NPR: Using Science to Rescue Art

"There is probably some reward or kick in conforming to a group, " says Berns, who believes most buying decisions are driven by the subconscious.

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Roy Berns says what curators and conservators want is to banish the effects of age and the unintended quirks of light and color.

NPR: Using Science to Rescue Art