Bruno did worse than Sacha Baron Cohen's previous film, Borat, and Universal produced Judd Apatow's first box office disappointment, Funny People.

FORBES: Hollywood

Mr. SACHA BARON COHEN (Actor): (As Borat Sagdiyev) My name is Borat.

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Sacha Baron Cohen, the British performer behind Ali G, brings his yet-more-notorious invention, the Kazakh journalist Borat Sagdiyev, to the United States, where his shameless curiosity, not to mention a reckless indifference to political correctness, is designed to cause maximum offense.

NEWYORKER: Borat