Emboldened, O'Neill's boss, Mong-Koo Chung, the revered chairman of Hyundai Motor, is demanding even more.

FORBES: Speed Kills

Emboldened, O'Neill's boss, Mong-Koo Chung , the revered and regal chairman of Hyundai Motor, is now demanding even more.

FORBES: Speed Kills

Chung Mong-koo's father, as boss of the country's biggest chaebol, led South Korea's growth in a wide range of industries from ships to computer chips.

ECONOMIST: Hyundai Motor