But, now he has got used to the idea of rubbing shoulders on the practice ground and the putting green with the Tigers of this world, he is more accustomed to his surroundings.

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Even international self-promotion comes naturally to the ambitious Mr Klimin, who loves rubbing shoulders with the glitterati of the fashion world (indeed, at the first opportunity, he whips out a corporate video which, at some length, shows him doing just that).

ECONOMIST: Ivan of all trades

So the leather-clad rockers may well be rubbing shoulders with the art lovers, tourists and toddlers during the next few months.

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