Thus, the modern commercial advertisement plan is a system engineering, the unity in harmony through it of each subsystem, round a clear goal, make the advertising activity make the best result.

所以说，现代商业广告策划是一个系统工程，各个子系统经过它的协调与统一，围绕一个明确的目标，使广告活动取得最佳的效果。

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And at the 2010 World Cup, England experienced the other side of the controversy when Frank Lampard had a clear goal disallowed in the second round against Germany.

WSJ: Heard on the Pitch