Tourism consumption has increased for the new middle class of China trying to retouch their roots.

中国新一代的中产阶级想要寻根也使得旅游消费有所增长。

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Utah is not the only place focused on roots tourism.

BBC: A trip back to your roots

With many millions of Americans claiming Scottish roots and ancestory, ministers are keen to strengthen business and tourism links between the two countries.

BBC: Liddell pays tribute in New York