Consider three examples that vary both in the importance of selecting the right provider and also in the extent to which there are objective criteria of performance.
在以下三个例子中,有的打分对选择供应商很重要,有的则不那么重要;同时它们用来衡量表现的客观标准也不一样。
My favorite commercial right now is... I think it's GEICO, which is an insurance provider.
我现在最喜欢的广告是……我想是GEICO,是个保险公司。
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